Founder, David Hanen, has dedicated his career to the art of hair and beauty. From his beginnings as a salon stylist to a successful salon owner, David possessed a fascination with product formulation. This intense interest inspired him to explore organic chemistry.

From the beginning in 1991, product purity is at the forefront, all Loma products are Paraben and Gluten free, Sulfate free cleansing and Sodium Chloride free, and all products are good for your hair and skin!

Loma is made in the USA, we print our own bottles, blend our own products and fill our own bottles! This process makes Loma one of the last independently owned and operated brands in the professional beauty industry actually manufacturing 100% of its own products.

What makes Loma unique is the belief that it’s not just about style; but healthier, stronger, shinier hair. Loma hair care products are high performing with naturally healing, organic ingredients and essential oil based fragrances that embrace this belief. All at a price that rivals retail outlets while delivering performance that far exceeds them!