In 2006, a small group of industry innovators identified an opening in the market: the lack of a viable alternative to the traditional straighteners being used in salons at the time. Working with leading chemists and hair-care experts, they realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex® was born.

Our latest keratin smoothing treatment, Advanced Glycolic Smoothing System, launched in 2013, allows our company to offer customized smoothing solutions that meet the needs of every client and hair type, including an option for same-day smoothing and styling.

​In January 2013, our fast-growing company moved to new corporate offices in Boca Raton, Florida. The custom-designed space features a state-of-the-art academy and ample space for all crucial operations—including distribution, product development, sales, marketing, education, creative, logistics, regulatory, and customer service—along with room for future expansion.

Keratin Complex continues to develop breakthroughs in keratin treatment technology with the expansion of our professional and salon retail collections, the launch of advanced styling tools, and new programs and services that build brand partnerships and enhance salon business.