Sheila Phillips begings her career in the salon industry in 1976 as a part-time receptionist in a local salon.

She continued her full-time work in this salon while attending LSU in Accounting and Management. She developed the financial and operational systems for success as she moved up throughout the ranks in aspects of salon and school management. This industry organization grew to a multi-location, multi-million dollar business of Salons, Beauty Schools, an International Product line, National Training Academy, and a Full Service Distribution company named as one of the top 10 companies in the industry.

Sheila has been an industry speaker for various organizations and done Private Business Consulting for leading organizations throughout North America. 

After more than 26 years of industry passion and experience, Liquid Assets was founded in 2003. Our mission is to provide Leading Industry Brands, World-Class Education, Systems Development Resources and Proven Consulting Services for Stylist’s, Salons, and Schools to succeed in the Professional Salon Industry.

Liquid Assets Founded

New distribution facility, Showroom and

Training center built as needed for growth.

 Keratin Complex Launched​

 Mississippi, Alabama, Florida 

Panhandle Territories Added

Moroccan Oil Launched

Kevin Murphy Launched

 Living Proof Launched

Sunlights Launched  

Platinum Seamless Extensions Launched

​2017

-Eleven Launched

To support our strong commitment and passion for education , we have a state of the art training facility that can accommodate more than 50 class attendees.  

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