1976
Sheila Phillips began her career in this industry in 1976 as a part time receptionist in a local salon. She continued her full-time work in this salon while attending LSU in Accounting and Management. She developed the financial and operational systems for success as she moved up throughout the ranks in aspects of salon and school management. This industry organization grew to a multi-location, multi-million dollar business of Salons, Beauty Schools, an International Product line, National Training Academy, and a Full Service Distribution company named as one of the top 10 companies in the industry.
Sheila has been an industry speaker for various organizations and done Private Business Consulting for leading organizations throughout North America. After more than 26 years of industry passion and experience, Liquid Assets was founded in 2003. Our mission is to provide Leading Industry Brands, World-Class Education, Systems Development Resources and Proven Consulting Services for Stylist’s, Salons, and Schools to succeed in the Professional Salon Industry.
Sheila starts career in salon industry
2003
Liquid Assets Founded
2007
New distribution facility, Showroom and
Training center built as needed for growth.
2010
Keratin Complex Launched
2011
Mississippi, Alabama, Florida
Panhandle Territories Added
2012
Moroccan Oil Lauched
2012
Kevin Murphy Lauched
2014
Living Proof Launched
2015
Sunlights (All Territories)
2017
Platinum Seamless Extensions Launched
(All Territories)
2017
Saints & Sinners Launched
(LA ONLY)
2017
-Eleven Launched
(All Territories)