ABOUT US
  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
  5. Managing Director
  6. Managing Director
  7. Managing Director

1976

Sheila Phillips began her career in this industry in 1976 as a part time receptionist in a local salon. She continued her full-time work in this salon while attending LSU in Accounting and Management. She developed the financial and operational systems for success as she moved up throughout the ranks in aspects of salon and school management. This industry organization grew to a multi-location, multi-million dollar business of Salons, Beauty Schools, an International Product line, National Training Academy, and a Full Service Distribution company named as one of the top 10 companies in the industry.

Sheila has been an industry speaker for various organizations and done Private Business Consulting for leading organizations throughout North America. After more than 26 years of industry passion and experience, Liquid Assets was founded in 2003. Our mission is to provide Leading Industry Brands, World-Class Education, Systems Development Resources and Proven Consulting Services for Stylist’s, Salons, and Schools to succeed in the Professional Salon Industry.
Sheila starts career in salon industry
2003
Liquid Assets Founded
2007
New distribution facility, Showroom and
Training center built as needed for growth.
2010
 Keratin Complex Launched
2011
 Mississippi, Alabama, Florida 
Panhandle Territories Added
2012
Moroccan Oil Lauched
2012
Kevin Murphy Lauched
2014
 Living Proof Launched
2015
Sunlights (All Territories)

2017
Platinum Seamless Extensions Launched
(All Territories)



2017
Saints & Sinners Launched
(LA ONLY)




2017
-Eleven Launched
(All Territories)




Liquid Assets has a state-of-the-art Showroom and Training Center to help better serve our clients and partners. We consistently host educational events to offer classes presenting demonstrations and hands-on training featuring the latest trends in haircutting, coloring, styling and finishing . In addition, we incorporate and share the best business practices for our ongoing success!

SHOWROOM

Our beautiful displayed showroom/store space represents our 13+ leading industry brand partners for shopping convenience for our customers. 
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EDUCATIONAL SPACE


To support our strong commitment and passion for education , we have a state of the art training facility that can accommodate more than 50 class attendees.  

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WAREHOUSE

Liquid Assets consists of more than 7500 sq ft of warehouse space focused on 100% error free shipping.  
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