Our Products

Welcome to Liquid Assets

Liquid Assets, LLC was formed to fulfill an ever-growing need for comprehensive beauty industry education, professional product services, and Salon and Spa business consulting. Whether your business is established, expanding, or just starting, the challenges are the same. Salons and Day Spas today need effective solutions to succeed in this fast changing industry. Liquid Assets offers the proven tools necessary to maximize the success of your salon.


Monday, FEBRUARY 22, 2016

Living Proof "Modern Cutting"

09:00 am to 4:30 pm (REGISTER NOW!)

Master Cutting Educator, Jeff Wacker, will focus on techniques to create classic shapes, texture and movement. His technical mechanics will guide you through advanced cutting with strong perimeter lines, zero-degree elevation cutting, internal layering with concave and convex layers, graduation and fringe-focus cutting. Demo only -- $75.00 Full Day with Hands-On -- $150.00* *Hands-On open to Living Proof Salons Only, Mannequins provided. *Living Proof Salons registered before 2/5/2016 receive discounted ticket price of $50 for Demo and $100 for Full Day. Salon owner and Southern Californian editorial stylist Jeff Wacker has been in the beauty industry for over 30 years. Owner of Salon Platinum since 1996, his salon has received Best of OC awards from 2008 – 2014. With an 11 year background in international education, collection development and platform work at Alterna Professional Haircare, Wacker focuses his career around editorial styling, men’s cutting and coloring.

Monday, MARCH 7, 2016

Keratin Complex "Learn More and Earn More"

09:00 am to 1:00 pm (REGISTER NOW!)

Learn the key features and benefits of our top smoothing services while going through the application steps for each treatment. Learn how to build your business—and your book—with our customizable smoothing solutions! Spend the day with Keratin Complex and learn all about the Original Smoothing Treatment, Express Blow Out, and the Advanced Glycolic Smoothing System, our newest way to smooth! PRICE: $50* *TICKET PRICE TO BE USED DAY OF CLASS FOR APPLICABLE KERATIN COMPLEX PURCHASES Contact your business consultant or customer care to register at 228-292-6500

Monday, MARCH 14, 2016

Living Proof Spring Collections Cutting Class in Birmingham

09:00 am to 4:30 pm (REGISTER NOW!)

Monday, March 14, 2016 Wynfrey Hotel Birmingham 1000 Riverchase Galleria Hoover, AL 35244 Demo: 9:00 am - 12:30 pm Hands On: 1:00 pm - 4:30 pm* Price: $75 Demo $150 Full-Day* (*Must be a Living Proof Salon) Master Cutting Educator Jeff Duckwall will focus on techniques to create shapes and textures from the new Living Proof spring collections. His technical mechanics will guide you through the up and coming hair trends while discovering tips and tricks for perfecting the art of cutting. Salon owner, Jeff Duckwall, split his training between Los Angeles and New York, working for stylists Ted Gibson, Oscar Bond, Gina Derry, and Michael Shaun Corby. He has focused his career around salon education, emphasizing creative cutting and styling techniques. He served as artistic lead for the GKhair National Artistic Team and was awarded Educator of the Year by Alterna Professional Haircare in both 2009 and 2010. Call your Liquid Assets Sales Consultant today or 225-292-6500 to reserve your seat